The social media MBA your competitive edge in social media strategy development & delivery

The social media MBA your competitive edge in social media strategy development & delivery

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Bibliographic Details
Main Authors: Holloman, Christer (Author), Adeyeri, Eb (Author), Bergelin, Johan (Author), Carroll, Ged (Author), Hoang, Tim (Author)
Other Authors: Hobson, Neville (atuhor.)
Format: Book
Language:English
Published: Chichester, West Sussex, Eng. Wiley 2012.
Subjects:
Information technology > Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)
Online Access:Table of contents only