Advertising and promotion an integrated marketing communications perspective
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Singapore
McGraw-Hill Education
[2015]
|
| Edizioa: | 10e, Tenth edition. |
| Gaiak: |