Understanding digital marketing marketing strategies for engaging the digital generation

Dades bibliogràfiques
Autor principal:	Ryan, Damian (Autor)
Format:	Llibre
Idioma:	English
Publicat:	London Kogan Page [2014]
Edició:	Third edition.
Matèries:	Internet marketing. Social media. Strategic planning. Marketing > Management. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Advertising & Promotion.