Consumer behaviour applications in marketing

Consumer behaviour applications in marketing

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Detalles Bibliográficos
Main Authors: East, Robert 1940- (Author), Vanhuele, Marc (Author), Wright, Malcolm 1963- (Author)
Formato: Libro
Idioma:English
Publicado: Los Angeles, California SAGE Publications 2013.
Edición:Second edition.
Subjects:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.