Consumer behaviour applications in marketing

Consumer behaviour applications in marketing

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Manylion Llyfryddiaeth
Prif Awduron: East, Robert 1940- (Awdur), Vanhuele, Marc (Awdur), Wright, Malcolm 1963- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Los Angeles, California SAGE Publications 2013.
Rhifyn:Second edition.
Pynciau:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.