Consumer behaviour applications in marketing

Consumer behaviour applications in marketing

Taispeáin gach leagan (3)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: East, Robert 1940- (Údar), Vanhuele, Marc (Údar), Wright, Malcolm 1963- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Los Angeles, California SAGE Publications 2013.
Eagrán:Second edition.
Ábhair:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.