Marketing strategy text and cases

Marketing strategy text and cases

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Detalhes bibliográficos
Main Authors: Ferrell, O. C. (Author), Hartline, Michael D. (Author)
Formato: Livro
Idioma:English
Publicado em: Singapore South-Western/Cengage Learning [2014]
Edição:Sixth edition.
Assuntos:
Marketing > Management.
Marketing > Management > Case studies.