APA-Zitierstil (7. Ausg.)

Wirtz, J., Chew, P., & Lovelock, C. H. (2012). Essentials of services marketing (2nd edition.). Pearson Education South Asia Pte Ltd.

Chicago-Zitierstil (17. Ausg.)

Wirtz, Jochen, Patricia Chew, und Christopher H. Lovelock. Essentials of Services Marketing. 2nd edition. Singapore, New York: Pearson Education South Asia Pte Ltd, 2012.

MLA-Zitierstil (9. Ausg.)

Wirtz, Jochen, et al. Essentials of Services Marketing. 2nd edition. Pearson Education South Asia Pte Ltd, 2012.