Wirtz, J., Chew, P., & Lovelock, C. H. (2012). Essentials of services marketing (2nd edition.). Pearson Education South Asia Pte Ltd.
Cita Chicago (17th ed.)Wirtz, Jochen, Patricia Chew, i Christopher H. Lovelock. Essentials of Services Marketing. 2nd edition. Singapore, New York: Pearson Education South Asia Pte Ltd, 2012.
Cita MLA (9th ed.)Wirtz, Jochen, et al. Essentials of Services Marketing. 2nd edition. Pearson Education South Asia Pte Ltd, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.