The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografische gegevens
Gepubliceerd in:	Asia Pacific management review V. 19, 1 (2014).
Hoofdauteur:	Thomas Chiang Blair
Formaat:	Artikel
Taal:	English
Onderwerpen:	Brand identification. Brand equity. Cultural differences. Consumer attitudes. Perceptions.