The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

書目詳細資料
發表在:Asia Pacific management review V. 19, 1 (2014).
主要作者: Thomas Chiang Blair
格式: Article
語言:English
主題:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.