The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Detaylı Bibliyografya
Yayımlandı:Asia Pacific management review V. 19, 1 (2014).
Yazar: Thomas Chiang Blair
Materyal Türü: Makale
Dil:English
Konular:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.