The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografiska uppgifter
I publikationen:Asia Pacific management review V. 19, 1 (2014).
Huvudupphovsman: Thomas Chiang Blair
Materialtyp: Artikel
Språk:English
Ämnen:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.