The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografske podrobnosti
izdano v:Asia Pacific management review V. 19, 1 (2014).
Glavni avtor: Thomas Chiang Blair
Format: Article
Jezik:English
Teme:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.