The impact of brand knowledge on consumers of different genders and from different cultures.

Библиографические подробности
Опубликовано в::	Asia Pacific management review V. 19, 1 (2014).
Главный автор:	Thomas Chiang Blair
Формат:	Статья
Язык:	English
Предметы:	Brand identification. Brand equity. Cultural differences. Consumer attitudes. Perceptions.