The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Detalhes bibliográficos
Publicado no:Asia Pacific management review V. 19, 1 (2014).
Autor principal: Thomas Chiang Blair
Formato: Artigo
Idioma:English
Assuntos:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.