The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

書誌詳細
出版年:Asia Pacific management review V. 19, 1 (2014).
第一著者: Thomas Chiang Blair
フォーマット: 論文
言語:English
主題:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.