The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Dettagli Bibliografici
Pubblicato in:Asia Pacific management review V. 19, 1 (2014).
Autore principale: Thomas Chiang Blair
Natura: Articolo
Lingua:English
Soggetti:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.