The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografski detalji
Izdano u:Asia Pacific management review V. 19, 1 (2014).
Glavni autor: Thomas Chiang Blair
Format: Članak
Jezik:English
Teme:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.