The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

ग्रंथसूची विवरण
में प्रकाशित:Asia Pacific management review V. 19, 1 (2014).
मुख्य लेखक: Thomas Chiang Blair
स्वरूप: लेख
भाषा:English
विषय:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.