The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

מידע ביבליוגרפי
הוצא לאור ב:Asia Pacific management review V. 19, 1 (2014).
מחבר ראשי: Thomas Chiang Blair
פורמט: Article
שפה:English
נושאים:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.