The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Sonraí bibleagrafaíochta
Foilsithe in:Asia Pacific management review V. 19, 1 (2014).
Príomhchruthaitheoir: Thomas Chiang Blair
Formáid: Alt
Teanga:English
Ábhair:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.