The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Détails bibliographiques
Publié dans:Asia Pacific management review V. 19, 1 (2014).
Auteur principal: Thomas Chiang Blair
Format: Article
Langue:English
Sujets:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.