The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografiset tiedot
Julkaisussa:Asia Pacific management review V. 19, 1 (2014).
Päätekijä: Thomas Chiang Blair
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.