The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Xehetasun bibliografikoak
Argitaratua izan da:Asia Pacific management review V. 19, 1 (2014).
Egile nagusia: Thomas Chiang Blair
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.