The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliografiske detaljer
Udgivet i:Asia Pacific management review V. 19, 1 (2014).
Hovedforfatter: Thomas Chiang Blair
Format: Article
Sprog:English
Fag:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.