The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Asia Pacific management review V. 19, 1 (2014).
Prif Awdur: Thomas Chiang Blair
Fformat: Erthygl
Iaith:English
Pynciau:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.