Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 40, 1-3 (2013).
Hlavní autor: Berger, Jonah
Médium: Článek
Jazyk:English
Témata:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.