Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 40, 1-3 (2013).
Egile nagusia: Berger, Jonah
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.