APA (7th ed.) Citation

Berger, J. Communication channels and word of mouth: How the medium shapes the message. Journal of consumer research.

Chicago Style (17th ed.) Citation

Berger, Jonah. "Communication Channels and Word of Mouth: How the Medium Shapes the Message." Journal of Consumer Research .

MLA (9th ed.) Citation

Berger, Jonah. "Communication Channels and Word of Mouth: How the Medium Shapes the Message." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.