Consumer reaction to unearned preferential treatment.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 40, 1-3 (2013).
Prif Awdur:	Lan Jiang
Fformat:	Erthygl
Iaith:	English
Pynciau:	Market research. Customer satisfaction. Consumer behavior. Consumer relations. Brand loyalty. Emotions.