"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.

"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 40, 1-3 (2013).
Huvudupphovsman: Kronrod, Ann
Materialtyp: Artikel
Språk:English
Ämnen:
Effectiveness studies.
Consumer attitudes.
Market research.
Consumption.
Utility functions.
Product reviews.