"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.
| Udgivet i: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |