"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.
| Argitaratua izan da: | Journal of consumer research V. 40, 1-3 (2013). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |