"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.
| Publicado en: | Journal of consumer research V. 40, 1-3 (2013). |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |
| Publicado en: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Subjects: |