"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.
| 發表在: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |