"Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.
| Yayımlandı: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |
| Yayımlandı: | Journal of consumer research V. 40, 1-3 (2013). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |