Kronrod, A. "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of consumer research.
Style de citation Chicago (17e éd.)Kronrod, Ann. ""Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption." Journal of Consumer Research .
Style de citation MLA (9e éd.)Kronrod, Ann. ""Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption." Journal of Consumer Research, .
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