Kronrod, A. "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of consumer research.
Chicago Style (17th ed.) CitationKronrod, Ann. ""Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption." Journal of Consumer Research .
MLA (9th ed.) CitationKronrod, Ann. ""Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.