Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.

Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.

书目详细资料
发表在:Journal of consumer research V. 40, 1-3 (2013).
主要作者: Dommer, Sara Loughran
格式: 文件
语言:English
主题:
Brand differentiation.
Self esteem.
Market research.
Consumer behavior.
Perceptions.