Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.
| الحاوية / القاعدة: | Journal of consumer research V. 40, 1-3 (2013). |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| الموضوعات: |