Guyang Xiong. Asymmetric roles of advertising and marketing capability in financial returns to news: Turning bad into good and good into great. Journal of marketing research.
Chicago Style (17th ed.) CitationGuyang Xiong. "Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great." Journal of Marketing Research .
MLA (9th ed.) CitationGuyang Xiong. "Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.