Asymmetric roles of advertising and marketing capability in financial returns to news Turning bad into good and good into great.
| Julkaisussa: | Journal of marketing research V. 50, 1,3-6 (2013). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |