Copertina

Framing influences willingness to pay but not willingness to accept.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 50, 1,3-6 (2013).
Autore principale: Yang yang
Natura: Articolo
Lingua:inglese
Soggetti:
Willingness to pay.
Gambling.
Consumer behavior.
Risk aversion.
Market research.