Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 50, 1,3-6 (2013).
Huvudupphovsman: Sela, Aner
Materialtyp: Artikel
Språk:English
Ämnen:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.