Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 50, 1,3-6 (2013).
Главный автор: Sela, Aner
Формат: Статья
Язык:English
Предметы:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.