Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Bibliografski detalji
Izdano u:Journal of marketing research V. 50, 1,3-6 (2013).
Glavni autor: Sela, Aner
Format: Članak
Jezik:English
Teme:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.