Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 50, 1,3-6 (2013).
Egile nagusia: Sela, Aner
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.