Beating the market The allure of unintended value.

Detalles Bibliográficos
Publicado en:	Journal of marketing research V. 50, 1,3-6 (2013).
Autor principal:	Sela, Aner
Formato:	Artículo
Lenguaje:	English
Materias:	Perceptions. Sales promotion. Customization. Market research. Preferences.