Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 50, 1,3-6 (2013).
Autor principal: Sela, Aner
Format: Article
Idioma:English
Matèries:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.