Beating the market The allure of unintended value.

Detalhes bibliográficos
Publicado no:	Journal of marketing research V. 50, 1,3-6 (2013).
Autor principal:	Sela, Aner
Formato:	Artigo
Idioma:	English
Assuntos:	Perceptions. Sales promotion. Customization. Market research. Preferences.