Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

Библиографические подробности
Опубликовано в::California management review V. 55, 2-4 (2013).
Главный автор: Conley, James G.
Формат: Статья
Язык:English
Предметы:
Value engineering.
Intellectual property.
Marketing.
Strategic management.