Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

Dettagli Bibliografici
Pubblicato in:California management review V. 55, 2-4 (2013).
Autore principale: Conley, James G.
Natura: Articolo
Lingua:English
Soggetti:
Value engineering.
Intellectual property.
Marketing.
Strategic management.