Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

書誌詳細
出版年:California management review V. 55, 2-4 (2013).
第一著者: Conley, James G.
フォーマット: 論文
言語:English
主題:
Value engineering.
Intellectual property.
Marketing.
Strategic management.