Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

Detalles Bibliográficos
Publicado en:California management review V. 55, 2-4 (2013).
Autor Principal: Conley, James G.
Formato: Artigo
Idioma:English
Subjects:
Value engineering.
Intellectual property.
Marketing.
Strategic management.